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HQ Location. Total Raised. Post Valuation. Last Financing Details. The company's pl. New York, NY. Duis aute irure dolor in reprehenderit in voluptate velit esse cill. Indianapolis, IN. London, United Kingdom. Add Comparison. Request a free trial. Growth Rate 0. Weekly Growth 0. Size Multiple x Median. I see from some of the news stories that I am not the only one who thinks this is bizarre. However, it is an interesting case study for future university-level marketing classes in how to market utter failure.

As one of the top clinical nutritionists in the country, the oddities of this story began to perk my interest. He doubles as my property manager for my acre estate in Hawaii and together we have purchased a total of six other oceanfront properties nearby one for a Bob Greene house, one for an Oprah guest house, and four to be left vacant.

We have made over ten million dollars on the diet book that has resulted in my dieting failure. And Bob has made millions more promoting McDonalds and other junk food companies on my coattails. In fact Bob, following your diet is next to impossible — which is why Oprah so easily goes off it — and this simple fact is directly your responsibility and the fault of your diet program.

Before I explain some of the many flaws in the Bob Greene diet approach, I first must get back to the subject of Oprah, Inc. The host of the program was the local media celebrity, Pat Miles. It was a very popular program as I answered non-stop call-in questions about how to use vitamins to fix your health — while continually pointing out the pitfalls of medications. The listening audience was a bit older, based on the high popularity of the radio station for many decades.

I showed up a few minutes before broadcast time. A typical WCCO crowd was filing in and taking up chairs, getting ready for the program.

There was quite a crowd of little children and their mothers — making a lot of noise. As show time approached this crowd started moving towards the broadcast stage. In the front of the pack was Bob Greene, playing the role of the Pied Piper. And then my brain went almost numb — flanking him was none other than Ronald McDonald — dressed to the hilt.

I had no idea what was going on. The producer introduced me to Bob Greene and we sat down next to each other on stage. We had a few minutes so I attempted some shop talk. I mentioned how interesting all the new science on uncoupling proteins was, and that it was a huge breakthrough for exercise and weight loss which I thought was his expertise. His eyes glossed over and he ignored my comment entirely, making an unrelated comment about the day.

The program began and Bob launched into his promotion of McDonalds and how he was going to reach so many people with a health message and partnership. He was going to turn McDonalds addicts into salad eaters. As the audience began asking questions it was apparent that his knowledge of weight loss was extremely limited — based on exercising more and eating less fat — and mostly exercising more.

His message fell on deaf ears for the WCCO crowd — who in many cases were lucky to be exercising at all. All the while this was going on Ronald McDonald kept jumping around in the background — either suffering from hyper-stimulation from the chemical flavorings in the McDonalds food he must have eaten that morning or in dire need of some ADD medication.

The whole scene was beyond comprehension.



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